'Sassy men' have taken over TikTok — and they're trying to help combat toxic masculinity

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'Sassy men' have taken over TikTok — and they're trying to help combat toxic masculinity
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Daysia Tolentino is a culture and trends reporter for NBC News.

In the past, the word “sassy” has been used as a dig toward expressive men online — but one TikTok creator is turning the descriptor into a badge of honor. Prayag Mishra, 25, has charmed TikTok users with his expressive mannerisms, quippy attitude and playful dancing over the past three weeks. In that time, he has grown his following from 29,000 to 2.5 million “pookie bears” — the pet name for his fans. As his star continues to rise, he has become the face of “sassy men” on the app.

“It’s very refreshing to see men who are not so obsessed with appearing hypermasculine or hyperstoic,” she said. Others seem to agree: Her Sept. 27 video sharing her love for sassy men received over 500,000 views. Can a 'minor sassy movement' really combat toxic masculinity? Before Mishra dominated TikTok feeds, Iyosias Wondwossen, 24, was described as one of the “OG sassy men” by some.

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