Santorini’s Hotels Have Discovered the Power of the Luxury Villa

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Santorini’s Hotels Have Discovered the Power of the Luxury Villa
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With better views and better staff, hotel-serviced villas have a natural advantage. Now there are more of them than ever before.

“It was a dream to make a larger estate, because there is such a high demand,” said Chaidemenos, 36, the managing director and second-generation hotelier behind the island’s 40-year-old institution, Canaves brand and its eponymous boutique hotels. “People want to travel with family, or with groups of friends.”

“When we have a very demanding client who asks for something crazy or last minute, we feel more comfortable booking them with one of our hotel villas, because we are assured that there will definitely be enough staff,” says Christos Gkekas, founder and owner of Blue Villas Hotels, which markets a collection of 80 villas on Santorini, as well as nearly 400 others spread among nine other Greek islands.

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