Mike Van, president of Billboard, says that the competition series was designed to continuously empower potential music stars.
to compete over multiple challenges, the Samsung NXT 2.0 grand finale took place on Feb. 17 at the El Rey Theater in Los Angeles in front of both a packed crowd as well as celebrity judges Natti Natasha, Eric Nam and Tinashe. Seeing the talent of the three finalists – Nyla XO, Julian King and Kyn Rose – onstage during the finale, Van says, crystallized “a perfect partnership between Billboard and Samsung to bring this platform to life.
Following her victory, Nyla XO said that she felt “so seen in this moment,” especially as a long-aspiring artist. “I’ve walked away with the validation that people see me, the hard work I’ve put in over the years, my heart when I perform and how my music makes them feel,” NylaNyla XO joins Bronze Avery, who emerged the champion of the original Samsung NXT competition and was on hand at the NXT 2.0 finale – with more unsigned artists hopefully joining the winners’ circle in the future.
“It’s something that we also wanted to make sure would be continuous,” says Van. “This is something that both partners are going to continue to support, hopefully for years to come.”
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