Samsung is expanding its OLED TV lineup with the entry-level S85D series, which starts at $1,700 for a 55-inch model. It goes up to a 77-inch size.
In its quest to carve out a chunk of the OLED TV market, Samsung has, until now, focused on the premium end with impressive QD-OLED models. But today, Samsung announced the entry-level S85D series of OLED TVs, bringing the fight to LG Electronics at lower price points as well. And here’s the interesting thing: these sets almost certainly include OLED panels manufactured by LG Display.
Digital Trends asked Samsung about the source of the panels in its entry-level OLED TVs, and the company responded with a total nonanswer, saying, “Samsung OLED TVs consistently offer a premium experience while delivering excellent viewing performance powered by our NQ4 AI Gen2 processor, regardless of the specific panels that are integrated into the product.
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