Sam's Club keeps one-upping Costco in the food court arena, announcing another change to its café menu.
keeps giving shoppers more reasons to rethink their warehouse club loyalties. The Walmart-owned members-only club has been raising the stakes in its ongoing rivalry with Costco. One major battleground is turning out to be the food court.of its hot dog and soda combo from $1.50 to $1.38—12 cents cheaper than Costco's own longstanding low-cost deal.
In celebration of Sam's Club's upcoming 40th birthday, the retailer launched a colorful new birthday cake sundae, available through the end of April and priced at $1.58.That's almost a dollar less than Costco's own ice cream sundae, which costs $2.49. The new Sam's Club sundae is not only cheaper than Costco's, it's also a bit fancier. The dessert is made with vanilla frozen yogurt, layered with pieces of iced birthday cake made fresh in the retailer's bakery, and topped with brightly colored confetti sprinkles.
Though perhaps a more subtle way of undercutting its competitor than the earlier hot-dog maneuver, the lower-priced sundaes nonetheless add to a growing list of things that Sam's Club has done to one-up Costco's food court offerings.
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