Salvatore Ferragamo’s New Creative Director Is Designing a More Inclusive Future for Fashion

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Maximilian Davis, Salvatore Ferragamo's new creative director, is designing a more inclusive fashion industry. Find out why he's part of TIME's newest class of Next Generation Leaders

. “I feel honored that people want to see what I could do for such a respected brand with a great heritage,” he tells TIME in his first interview since taking the helm at Ferragamo. “I want to bring a new energy that’s really fresh.”

Davis’ reputation has only grown since he graduated from the London College of Fashion in 2017 and started working as a junior designer with menswear designer Grace Wales Bonner. In 2020, he launched his own label, Maximilian, under the influential talent incubator Fashion East, soon counting Rihanna and Dua Lipa as fans.Davis hasn’t yet debuted his first collection for Ferragamo, but the four collections he’s released for his personal brand offer a look at his burgeoning design sensibility.

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