The U.S. retailer is making merry with exclusive releases, themed experiences, window displays and a seasonal light showcase.
Released this month, the company’s holiday 2024 campaign includes exclusive releases, themed experiences, window displays and a seasonal light showcase, among other activations. The Gifts of Delight debut coincides with the 100th anniversary of Sak’s New York flagship, with the festive initiative’s imagery taking on the appearance of advertisements from years long past.
“As a leading voice in luxury fashion, our priority is to ensure luxury shoppers receive elevated holiday offerings and inspiration throughout their shopping journeys, whether buying gifts for themselves or for others.”Last week, the company revealed its annual holiday gift guide, promoting curated assortments for men, women and children, as well as themed selections for stocking stuffers and beauty lovers.
“Every year, our customers seek Saks’ distinguished edit to guide them through the holiday season for one-of-a-kind gifts, party attire, vacation-ready styles and cold weather apparel,” said Tracy Margolies, chief merchandising officer at Saks, in a statement. Saks will also offer a selection of holiday-themed experiences outside its walls. An invitation to a taping of “Saturday Night Live,” a private shopping appointment at Saks Fifth Avenue with tickets to the Broadway musical “Suffs” and a stay at a Ritz-Carlton hotel, a series of private dinners and an opportunity to have your dog star in a future Saks campaign are among the selection of luxury event packages.
Featured Industry Sectors News Retail Emily Essner Gifts Of Delight Holiday Campaign Holiday Gift Guide Shop Luxury Luxury Advertising Luxury Daily Luxury Holiday Campaign Luxury Marketing Luxury News Luxury Retail New York Retail Retail Holiday Campaigns Saks Saks Gifts Of Delight Saks Holiday Campaign Saks Holiday Campaign 2024 Saks Holiday Gift Guide Shop Tracy Margolies
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