Amazon and Salesforce add tech spice to the Saks-Neiman merger
Share on linkedin of Neiman Marcus by Saks Fifth Avenue will bring those two brands under the same roof as Bergdorf Goodman, Barneys, and Lord & Taylor — all backed by tech giants Amazon and Salesforce.are going from strength to strength, as exemplified by the $390 billion valuation of Bernard Arnault's LVMH. Luxury fashionBrands like Tiffany and Hermès are increasingly focused on the customer experience and feel less need to partner with online or offline retailers.
By investing in Saks Global, Amazon and Salesforce will be able to help the retailer develop cutting-edge personalization and logistics. In return, they will probably gain access to hugely valuable first-party data on who luxury shoppers are and how they behave.to prevent two luxury-goods companies, Tapestry and Capri, from merging — and FTC chair Lina Khan is famously opposed to Amazon growing larger via acquisition.
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