Saks Fifth Avenue stylists are becoming “brand ambassadors” for Inspirato Incorporated, the luxury travel subscription service.
consumer has caught the travel bug and is steering their spending on clothes and accessories toward those related to the journey. Seventy-two percent of those surveyed by Saks.com said they already booked or are planning to book a trip. Of that group, 60 percent said their top spending priority to prepare for the trip is clothing, while 36 percent said their top priority is to spend on shoes for the trip.
“Luxury apparel and accessories are going to continue to participate in the consumers’ lifestyle as they make that transition, sort of back into the experiential spend,” Metrick said when the survey came out. Metrick also explained that Saks.com’s Live Saks interactive livestreaming reflects spending trends, such as by highlighting buyers to show how they pack to travel to Europe for fashion shows, or what they will wear to a wedding, or to some other special event, to give an insider’s take.
Essner explained that Saks will receive a fee from Inspirato based on the number of Inspirato subscriptions purchased by Saks customers. The Saks sales associates making the referrals will get a cut of that fee. The transaction will actually be handled by Inspirato.
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