“Consumers making purchases under these promotions do not get a free product,” the lawsuit alleged. “Instead, they pay more for the product and buy more of the product than they o…
Caleb Haley bought a pint of Ben & Jerry’s ice cream at Safeway in one of the grocery giant’s “Buy One, Get One Free” promotions, paying $7.49. The same tub cost $4 the day before the deal started and dropped back down to that price immediately after it ended.
At its 243 California stores, including dozens in the Bay Area, Safeway illegally jacks up prices on food sold in the “BOGO” and “Buy One, Get Two Free” promotions, the lawsuit in Northern California U.S. District Court claimed, contending that California’s unfair-competition and false-advertising laws make such practices illegal.
More than 800,000 California shoppers have been duped by the alleged scheme, the lawsuit claimed, and Haley, a Eureka-area resident, is seeking class-action status to bring them into the legal action.According to the lawsuit, Haley bought the ice cream in April. Between March and May, Safeway also allegedly raised a number of prices on BOGO deals. A package of Gorton’s frozen fish went from $8.99 to $11.99, while Peet’s Coffee went from $8.99 to $13.99, and Oreos cookies went from $4.99 to $6.
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