Matt Choi was flanked by two e-bikes capturing content as he ran the New York City Marathon last weekend. He's now banned for life.
for their actions seems to have gone completely out the window, here’s a heartwarming tale of instant karma to break up your afternoon. This story has everything: an influencer, e-bikes, dropped sponsors, pissed-off runners—you name it. It might not be the carriage of justice we were looking for, but it’s certainly better than nothing.
The major player here is Matt Choi, a running influencer who a marathoner friend of this writer’s called “notorious for being a total asshole” when she asked him about this story. Choi ran last Sunday’s New York City Marathon in under three hours, which would be a more impressive achievement if he didn’t seriously compromise several other people’s races to get there.
In response to the outcry, New York Road Runners, the organization that runs the marathon and other races in the city—not only disqualified Choi’s impressive time from the official results but also hit the influencer with a lifetime ban. One of his sponsors, a training app called Runna, cut ties as well.posted in response to the ban, in which he admitted that “I have no excuses. Full stop. I was selfish on Sunday… and it had serious consequences.
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