The Rose Bowl and the annual Rose Parade are more than just sporting and festive events; they are major economic drivers for Pasadena, California. Fans from across the country flock to the city, injecting millions into the local economy through spending on hotels, restaurants, and other services. Pasadena residents and business owners alike anticipate the influx of tourists and the boost it provides to their city.
If you ask an Oregon fan, they'll tell you the Ducks are going to win the Rose Bowl. Ask The Ohio State University, and they'll tell you their team will win. But whether here for the Rose Bowl game or the big parade, fans are already coming into Pasadena ."When the parade started, it started as an economic development tool," Pasadena Mayor Victor Gordo said.He said the goals of the parade decades ago were to promote the good weather and tourism in Pasadena .
To him, the influx of tourism is "phenomenal!" Of his business, he said the double event will impact his business by "at least double. Double what we usually do during the week. It's just such a strong two days."According to the Tournament of Roses, the economic impact of both the Rose Parade and Rose Bowl game has injected as much as $245 million into the Greater Los Angeles area economy.
ROSEBOWL Parade PASADENA ECONOMY TOURISM
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