In a sign of the times, the Midtown commercial hub has inked a deal to fill former work spaces with one of Aspen’s most famous stays, pending city approval.
many office landlords find themselves in, it is also the result of the fact that the Crown family, which owns Aspen Hospitality, also co-owns Rockefeller Center with developer Tishman Speyer.
The firms have been floating the idea of opening a Rock Center hotel since pre-pandemic, but were convinced by the rise of remote work to move forward with it, family member Paula Crown told the Journal. Shutterstock The Little Nell’s new Manhattan location will target both tourists and corporate customers, Crown added, explaining that it will have “hybrid components” of both a business and a resort hotel.
Executives are hopeful that the Little Nell, alongside other recent cultural additions to the complex — including aand fancy restaurants — will serve to bring back the very clients the hotel is catering itself to. “If New Yorkers are excited about what’s going on at Rockefeller Center — the restaurants, the retail, the art, the arrival of a hotel — then they will want to have their office here, they’ll want to shop here, they’ll want to come here,” Rockefeller Center head and Tishman Speyer senior managing director EB Kelly told the Journal.
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