Robots and Vegan Burgers: The Chipotle Founder’s New Recipe to Take Your Lunch Money

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Robots and Vegan Burgers: The Chipotle Founder’s New Recipe to Take Your Lunch Money
Chipotle Mexican GrillTowerFast Casual Restaurant
  • 📰 Gizmodo
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Gizmodo sat down with Chipotle founder Steve Ells to discuss Kernel, his new robot-powered restaurant to shake up the fast food game.

I’m leaning against a teal lunch counter with the sound of robots whirring behind me, and Steve Ells is telling me about “mise en place.” It’s French culinary lingo for the prep a chef does before cooking, translating to “everything in its place.” But the founder of Chipotle is describing himself, and the decades of experience that has prepared him to launch his newest automated lunch spot, Kernel . I guess you could say he’s about to cook. Ells is ready to revolutionize fast food yet again.

They walk through the door, they’re on their device, opening the cubby, then they turn around and walk out – and they love it. Others walk in and say, is this a restaurant? What is this? I’m not sure that, with the first restaurant, I got the brand just right. I think we got the platform right, but it might be a bit cold. We’re already redesigning the second restaurant to be a little more hospitable.

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