Rihanna is an NYC mom on the go in her debut campaign for Louis Vuitton.
wielding armfuls of colorful Louis Vuitton Speedy bags and a coffee cup in her right hand unfurled onto the face of the Musée D’Orsay in Paris. Pharrell Williams—who showed his first presentation as the fashion house’s new creative director for men’s on June 20—teased the image of the Bad Gal on the morning of his runway debut. Little did the public know, that image was just one of an entire campaign starring Rihanna for the new, reimagined Speedy .
The ads feature Rihanna and her pregnancy bump, highlighted by a pixelated-and-Damier-printed button-down shirt—another central theme from Williams’s first outing for LV. Photographed by Keizō Kitajima and Martine Syms and styled by Cynthia Lu and Matthew Henson, the images and accompanying video show Rihanna running around the city at night, laden down with colorful leather Speedy duffels and handbags.
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