Here are 8 key progressive strategies to harness in 2022
See too B Corps creative agency Accept & Proceed’s regenerative project for Nike Serbia; the Belgrade-based inter-generational sports facility features a basketball court made from 20,000 locally donated recycled sneakers, a children’s playground, and outdoor gym.
How to capitalise for 2022? Firstly, bearing in mind crypto kids will feel as defined by their digital identities as their IRL reputations, support prosumers , and beyond digital fashion. Nike’s Roblox collab, imaginatively named Nikeland, lets players build mini games in their virtual backyards that mates can join when the play kicks off while RTFTK – the high cred, gaming-originated digital sneaker specialists acquired by Nike in December – has just launched Clone Homes.
So, how to handle? Firstly, with ‘clean crypto’ blockchain platforms such as Tezos, home to numerous NFT marketplaces, where minting an NFT doesn’t require the kind of energy it takes to power a small country . Secondly, NFTs with portability, i.e., that can be carried into other virtual worlds.
In late 2021 Whitehouse created a superbly sound tracked, NFT-shoppable slice of virtual storytelling to spotlight mental health via his artistic collective EBIT™. Dubbed Yellow Trip Road the experience riffed on rave culture and its attendant cosmos of narcotics, in homage to both the collective compassion of the scene but also depression’s omnipotent black holes.
Such tech is already exploding the trad ecommerce grid, and e-ads. Sephora’s AR-infused online ads allow fans to virtually trial beauty products via a click of the page while Carolina Herrera has introduced WebAR shopping to its ecommerce site. A ‘3D experiences available’ button below products lets mobile shoppers virtually place a model clothed in that item into their own surroundings.
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