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shows that Mark Zuckerberg’s Instagram floods the accounts of children as young as 13 with sexually suggestive videos within minutes of their creation, contradicting its claims of prioritizing age-appropriate content.
From the outset, Reels served a mixture of videos that included moderately racy content, such as women dancing seductively or posing suggestively. When these test accounts skipped other types of clips but fully watched the suggestive ones, the algorithm began recommending increasingly explicit content. The study found that within as little as three minutes, adult-oriented creators appeared in the feeds, and within 20 minutes, the test accounts were dominated by promotions from these creators.
Meta has dismissed these findings, calling the tests “an artificial experiment that doesn’t match the reality of how teens use Instagram,” according to Meta spokesman Andy Stone. Stone said that the company’s ongoing efforts have significantly reduced the exposure of sensitive content to teenagers.
In contrast, both teen and adult test accounts on Instagram received sexually suggestive content at similar rates, highlighting a lack of differentiation in content recommendations. In some cases, Instagram even recommended videos marked as “disturbing” to teen accounts, which Meta attributed to an error.
Meta officials have been debating how to tackle the problem of age-inappropriate content. In a meeting last year, top safety staffers, including Instagram head Adam Mosseri, discussed reducing the frequency of such content being shown to minors. While a proposal to build an entirely separate recommendation system for teens was suggested, Meta has not pursued it.
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