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A partnership between the U.S. Army and Dwayne “The Rock”Johnson to help boost falling enlistment figures has reportedly backfired, resulting in an $11 million loss with nothing to show for it.from Military.com, which reviewed internal documents. The service may even seek to get some of its money back. To make matters worse, the partnership could have actually hurt Army recruitment, with a projected loss of 38 enlistments.
As a political independent & centrist, I’ve voted for both parties in the past. In this critical presidential election, I’m endorsingNevertheless, the Army chose Johnson with the intent to leverage the Hollywood star’s vast social media following as a way of reaching the Gen Z cohort. As part of the deal, the Army also teamed up with the UFL — the minor league football organization — to feature prominent Army branding during games, including the service’s logo on players’ uniforms. Johnson is an owner of the league.
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