Join LisaVanderpump, Karen Bronzo, TerryCrews, Dwight Caines, Marc Weinstock and more at VarietyEntertainmentMarketing Summit on April 19. Limited seats are available, get your passes today.
Virtual Access to Conversations With Industry LeadersCheck-in opens at 8:30AM and will remain open throughout the day. Breakfast will be provided.Zach Enterlin - EVP & Head of Marketing, HBO & HBO MaxKimberly Paige - EVP & Chief Marketing Officer, BET
An exploration into how marketers of linear and streaming content are breaking projects through in an ultra-competitive media environment. What creative strategies are making the most impact across audience generations? How are marketers looking at economic uncertainties for consumers in approaching marketing campaigns? Leading marketers and their partners promoting TV content talk shop.Ellene V.
Jay Tucker - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management A look at how comprehensive multicultural marketing efforts across entertainment categories are crucial to engage younger generations. What are the best ways to authentically connect with audiences with multicultural campaign strategies? What media platforms are proving key for messaging to reach these influential younger consumers? Leading multicultural marketers and their partners share their stories.
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