Selena Gomez’s Rare Beauty is launching its Soft Pinch Tinted Lip Oil, $20, in eight shades.
In launching the product, Gomez, who recently became the most-followed woman on Instagram, was inspired by the key factors of the brand’s bestselling Soft Pinch Liquid Blush, $23 — videos tagged #RareBeautyBlush on TikTok have garnered 1 billion views.
“But just like the rest of our assortment, when we think about product innovation, creating a wide range of shades that will be flattering for any skin tone is a top priority,” she said. “It’s different from other lip oils on the market because the texture is unlike anything I’ve experienced in a lip oil. It applies as a jelly texture, but transforms into a hydrating lip oil that feels nourishing,” Gomez said. The “Only Murders in the Building” star noted she enjoys applying the product over the brand’s Kind Words Matte Lipstick, $20, or the Kind Words Matte Lip Liner, $15.
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