The animated video, set to Nipsey Hussle’s “Grinding All My Life”, follows a lowrider from city to city.
The Rams Matthew Stafford runs onto the field during pregame introductions prior to playing the visitin Pittsburgh Steelers at SoFi Stadium in Inglewood on Sunday, Oct. 22, 2023. The Los Angeles Rams host the Pittsburgh Steelers. The video, developed by director Aaron Rolo, opens with the likenesses of six Rams — Matthew Stafford, Cooper Kupp, Puka Nacua, Kyren Williams, Kobie Turner and Byron Young — standing in a circle similar to the album artwork for N.W.A.
“The Race to New Orleans”, as the video is called ahead of February’s Super Bowl in the city, then follows a blue and yellow lowrider as it drives from city to city to represent each game in the 2024 schedule. The season will open with a playoff rematch at the Detroit Lions, and the video sees the lowrider go past Ford Field, renamed “Stafford Field” given the quarterback’s first 12 years spent with the Lions. The car then drives through red curtains reminiscent of rapper Eminem’s album Other city allusions include a roulette wheel for the Rams’ home game against the Las Vegas Raiders and Viking boats stranded on Venice Beach for a matchup against Minnesota.
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