Ram's 2023 Super Bowl commercial presents the 2025 Ram 1500 REV as the cure for 'Premature Electrification.'
unique features fall by the wayside. Ram spent a year talking about how it wanted to make a truck that bested the other electric pickups out there, and that it was touring the country having conversations with customers about what features would be important to them. Then, a little more than a month ago, itthat demonstrated, 'Here's what we learned about all the cool stuff we can put into an electric pickup.
We get that the CES truck was a concept. But it's been a long time since we got a concept hyped for so long, that was totally worth the hype, and that was debuted so close to a production model that was so different. The"Breathtaking Design" section ofsite lists"bold grille,""dynamic details,""signature lighting," and"charging identification lights." This does not equal that.
Anyway, the commercial's a treat, themed like a prescription ad for an antidote to"Premature Electrification" and suggestive in the same way as Kmart's also excellent"" campaign. A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean"you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish.
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