American fashion brand RalphLauren will begin accepting cryptocurrency payments at its newly-opened store in Miami's Design District, becoming the retailer's first location to do so. RosiePerper reports:
The brand is planning an immersive three-day experience at a private estate in North Miami at the end of April in conjunction with the store opening.
"This store will be an opportunity for us as a brand to gather key insights as we continue to explore the space," Ralph Lauren's chief innovation and branding officer David Lauren said in an interview with."We are in the early stages of our roadmap, but we see an exciting opportunity ahead across digital goods and virtual experiences to build upon our past touchpoints in the metaverse.
Ralph Lauren has recently been testing the waters of Web3 and released digital clothing collections with popular gaming worlds
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