An interview with Imogene Strauss, creative director to era-defining artists musical acts like Charli XCX, Caroline Polachek, and Clairo.
What is “good taste” anyway? Allow your favorite actor, musician, celebrity, or comedian to let you in on what they’re watching, reading, and consuming.is a hushed, regal collection of timeless, near-jazzy songs. But both artists do share one key component: creative director Imogene Strauss., the camera occasionally panned over to the DJ booth from the banquette where she was singing along to songs from. One of the DJs was Strauss.
You’ve worked with artists with very different worlds — currently, you’re working with both Charli XCX and Clairo. How are you able to shape-shift from one kind of taste to another? You guys didn’t create the “Apple” dance, for example, but now that’s a big part of how people are getting into the album. How do you figure out how to respond asWhen we put the album cover out, we had no expectation that people would turn it into their own memes. So we reacted to that by making aso that it would be easier for people to make their own memes. But that wasn’t ever part of the plan.
I can’t remember if I ever actually received this advice or if it was a realization that came to myself at some point. But realizing that everyone else is just as confused and insecure as you are, and there’s just no reason to be that way, because nobody’s thinking about you. It just doesn’t matter. I don’t really care what people say about me or think about me in the same way I did when I was younger.
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