Post Malone (PostMalone) closed out 2019 with the most popular album of the year in the U.S., according to Nielsen
’s 3.001 million equivalent album units is a multi-metric consumption total, which includes album sales, on-demand audio streaming equivalent album units , and track equivalent album units . The multi-metric formula is also used to compile the weekly albums chart, which ranks the most popular albums of the week in the U.S. In 2019, one equivalent album unit equaled: one album sale; or one SEA unit , or one TEA unit .
Nielsen Music/MRC Data’s 2019 tracking year ran from Jan. 4, 2019 through Jan. 2, 2020. Due to a quirk in the calendar, there were 53 weeks in 2018, instead of the usual 52. So, for 2019 volume comparisons to 2018, a corresponding 52-week period is used by Nielsen Music for 2018: Jan. 5, 2018 through Jan. 3, 2019.
Numbers in this story are rounded. Nielsen Music began electronically tracking sales and data in 1991 . In December 2019, Nielsen Music was by Valence Media, Billboard’s parent company as the anchor unit for the company’s newly established MRC Data division. was a monster in terms of streaming activity in 2019, garnering 2.452 million in SEA units . is also by far the most-streamed album of the year in terms of total audio on-demand song streams, and the only set to cross 3 billion streams for its tracks in 2019. notched Post Malone his second No.
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