Playtech Enters Responsible Gambling Partnership With University of Nevada, Las Vegas

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Playtech Enters Responsible Gambling Partnership With University of Nevada, Las Vegas
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The multi-year deal will leverage the University of Nevada, Las Vegas and Playtech's expertise in gambling technology and player protection.

Game developer Playtech has announced a new responsible gambling partnership with the University of Nevada, Las Vegas . The multi-year deal will see Playtech work alongside UNLV’s International Gaming Institute , leveraging their collective expertise in gambling technology and player protection.

To begin, the companies will focus on using AI and machine learning to support responsible gambling. Playtech has committed funding to an IGI project aimed at investigating the potential of AI in training chatbots to promote responsible gambling behavior. In addition, Playtech is supporting the Gaming Manufacturing Internship Program at IGI’s Center for Gaming Innovation.

In Oct. 2017, the company acquired BetBuddy, an AI-powered solution that uses behavioral monitoring and risk modeling to detect problem gambling early on. In 2021, Playtech was the first company to achieve the GamCare B2B Safer Gambling Standard for its casino product licensed in Great Britain.

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