Playboy is continuing to expand its lifestyle offerings with its first sex device and product line called Playboy Pleasure.
line, in which each product is playfully embellished with the brand’s iconic rabbit head logo. Playboy is cheekily launching this line, which includes products such as vibrators and butt plugs, just ahead of the start of the Year of the Rabbit in the Chinese Lunar New Year.
“When people see the iconic rabbit head logo, which is featured across the Playboy Pleasure line, they have an emotional connection to our playful, pleasure-filled brand,” Kechter said. “We wanted to make sure there was something for everyone. The product packaging, designs and colors were selected to invite all adults to play and explore — regardless of race, size, gender identity and sexual orientation,” Kechter explained.
As a public company, the brand declined to share expected first-year sales projections for the Playboy Pleasure line, though revenue grew 9 percent year-over-year in the third quarter, to $63.6 million, according to Playboy’s 2022 third-quarter financial report.
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