Lindsay Morgan, CMO at Pizza Hut (owned by Yum! Brands), leads a creative team tasked with innovating new ways to connect with and attract new customers. At the beginning of this month, Morgan and her team launched the company’s new marketing activation, the Struggle Bus.
marketing and public relations for the brand. She has been at the helm of an exciting time of growth and momentum for Pizza Hut focusing on connecting with the next generation of pizza lovers.Pop culture plays a significant role in how language evolves, turning slang words and phrases into everyday sayings recognized by dictionary.com. As a result, slang terminology has the power to define a generation and even spark creative marketing campaigns.
“We had talked about how pizza is a cure for a lot of things, whether you’re busy, and you want a whole meal solution for your family and it’s convenient, or if it’s just like you’re looking to veg out and you’re a student and you’re having a stressful time,” Morgan explains. “And so really saying this is a customer truth, or people are using this in the regular vernacular of being on the struggle bus. ... Our big focus is looking towards aging down our brand.
Morgan’s career in marketing began while interning for a small agency during college. She learned how the power of storytelling could make or break a brand. After graduation, she worked for a wine distributor. Quickly realizing it wasn’t a good fit, she moved back in with her parents while figuring out her next move. She finally landed a position within an events firm before transitioning back into an advertising role working on the AT&T account.
After almost two years, Morgan searched for her next challenge. Securing a role at Samsung as senior marketing manager, she worked on everything from television to performance marketing to social media. She tried new ideas and concepts and valued the lessons learned in this role. Eventually, the company relocated its headquarters from Texas to New York City, and Morgan decided to stay and work at a tech company.
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