The Oscar nominations this week set off a new round of speculation about corporate image: Does it matter that Netflix’s potential Oscar take had dropped to 16 from 36 in 2020? “I don’t give a f*ck …
Under Bob Chapek, Disney spent $8.3 million to reward its newly recruited PR chief, Geoff Morrell, for his stint on improving the company’s corporate image. Morrell’s four-month tenure culminated in his firing and, later, that of his boss prior to the re-anointment of Bob Iger.
The PR-savvy boss of Warner Bros Discovery, David Zaslav, has survived a succession of media blitzes in recent weeks given a tough mandate of layoffs and budget cutbacks. Hollywood’s confusion toward Netflix on the PR front has been nurtured by its tendency toward secrecy, shielding top executives from contact with the media.were surprised last week to read a long interview with Bela Bajaria, identified as Netflix’ global head of television.
When she’d first signed onto Netflix, Bajaria’s assignment was to fulfill Sarandos’ directive “to become HBO faster than HBO could become us.” Sarandos then re-defined his aim to function as “equal parts HBO, FX, AMC, Lifetime, Bravo and Comedy Central, etc.,” with this important admonition: “Never get bottlenecked behind one sensibility.”
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