The campaign's first ad showcases Snoop Dogg as the human form of a Doberman pinscher, a nod to the rapper's 1993 hit 'Who Am I? (What's My Name?).'
has partnered with rap icon Snoop Dogg for a new pet-care campaign, the company said Wednesday.
The collaboration features Snoop's Petco Picks, which includes toys, treats and grooming supplies, and offers social content showcasing behind-the-scenes footage of Snoop with pets, including his reflections on being a devoted dog owner, Petco said in aThe campaign's first ad showcases Snoop as the human form of a Doberman pinscher, a nod to the rapper's 1993 hit "Who Am I? " from his debut album "Doggystyle.
In 2022, American pet owners spent around $136.8 billion on their furry friends, a 13.2% increase from the previous year, according to an"We recognize that pet parents want to get the most for their dollars and are seeking compelling deals for high-quality products wherever they can," said Katie Nauman, Petco's chief marketing officer, in a news release., even during periods of financial constraint, Petco CEO Ron Coughlin said last year.
The cost for pet services, including veterinary care, was up 10.6% year-over-year in May, according to theShares of Petco are down about 9% year to date, lagging behind competitor
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Snoop Dogg NFT passport lets fans tour with the rapper in digital formSnoop Dogg said that he believes in pushing things forward and sees digital merch as the future, encouraging other artists to follow his example.
Read more »
Snoop Dogg Defers His Songwriters Hall of Fame Induction Until 2024Alan Menken, Valerie Simpson, Keith Sweat and Joe Walsh, among others, will either present and/or perform at the annual event.
Read more »
Snoop Dogg Drops New NFTs That Evolve With His TourThe Snoop Dogg Passport Series digital collectibles will give holders access to exclusive art, merchandise and behind-the-scenes content.
Read more »
Snoop Dogg Loses Bid To Buy Ottawa SenatorsPut away the celebratory joints ... Snoop Dogg will not be the next owner of the Ottawa Senators after all.
Read more »
Snoop Dogg Launches ‘Passport Series’ NFT Collectible That Will Be Updated With Exclusive Content Throughout His TourMove over, concert T-shirt. Snoop Dogg wants to sell fans an NFT that promises owners exclusive access to updates from the rapper’s life on tour starting in July. The Snoop Dogg Passport Seri…
Read more »
‘Holy shit, I’ve seen that!’ — Coldie’s Snoop Dogg, Vitalik and McAfee NFTs: NFT Creator.Coldie says he became 'somewhat of a historian' of crypto culture, with his pieces on VitalikButerin, John McAfee and Warren Buffett. (Via CointelegraphZN)
Read more »