Pranav is a senior editor at Engadget responsible for handling news coverage during west coast hours.
When people type a question into Perplexity , the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday.
The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire fromfor allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots.and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers.
“ is certainly a lot more than Google’s revenue share with publishers, which is zero,” Shevelenko said. “The idea here is that we’re making a long-term commitment. If we’re successful, publishers will also be able to generate this ancillary revenue stream.
But without knowing how much percentage of ad revenue Perplexity plans to split with publishers, it’s unclear whether the move will help publishers make up for any revenue lost due to declining traffic as AI-generated search engines and chatbots become more popular. And breaking into an online advertising business dominated by Google and Meta isn’t easy.
Shevelenko refused to comment on the recent controversies that Perplexity has been involved in with publishers but acknowledged that onboarding them had become harder in the last few months. “Some were in a great place,” he said, “and then the bad press hit and then they kind of, you know raised more questions.”
Perplexity Search Engine Dmitry Shevelenko Publishers
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