Penn State Athletic Director Patrick Kraft said in a new interview that he's 'open to everything,' including selling the naming rights to Beaver Stadium.
In May 2023, after Penn State announced plans to renovate Beaver Stadium, Athletic Director Patrick Kraft detailed in an interview why he thought preserving the nation's second-largest stadium was important. At the time, Kraft said Beaver Stadium's name was important to preserve as well.
That wasn't the case in 2023, when Kraft said of Beaver Stadium's naming rights, "I think it’s important for us, and I think our fans understand that it’s Beaver Stadium. We have no plan right now to touch that."for fiscal year 2023, didn't face the possibility then of sharing more than 10 percent of that revenue with athletes. Now it does.
Beaver Stadium will be crucial to contributing sustained revenue to the athletic department. In a recent presentation to the university's Board of Trustees, Penn State officials projected that the Beaver Stadium renovation project "most likely" would generate $43.7 million in surplus revenue and "best case" could generate as much as $264.8 million over the project's lifespan.
Stadium naming-rights deals are growing more common in college football. Georgia Tech signed a reported 20-year, $55 million deal to create, according to Sports Business Journal, for "Mountain America Stadium, Home of the ASU Sun Devils." Earlier this year, Rutgers extended its naming-rights deal with SHI for an additional four years,
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