Peak Design's CEO denies it traced the serial number of the backpack worn by the shooter of the UnitedHealthcare CEO.
In the early hours after the shooting of UnitedHealthcare CEO Brian Thompson earlier this month, one of the first images of the alleged attacker. Rumors in recent days have emerged alleging Peak Design aided in his arrest, and the company’s CEO now officially denies this.
The guman, now allegedly Luigi Mangione, is in custody and multiple rumors and conspiracy theories have been circulating that attempt to explain some perceived inconsistencies in the story of his arrest. One major allegation that has come up in the last day on) is that Peak Design CEO Peter Dering volunteered information of the bag’s purchaser by tracing its owner via its serial number, causing widespread backlash against him and the brand.
Additionally, Dering says that the serial numbers of the V1 Everyday Backpack — the bag that the shooter appeared to be wearing — are not unique nor are they identifying. “They were lot numbers used to track batch production units. We did not implement unique serial numbers until V2 iterations of our Everyday Backpack,” he says.“If you do choose to register a Peak Design product, and it is lost or stolen, you can reach out to our Customer Service team and have your registration erased, so the bag is not traceable back to you.”
Peak Design has been in the news for reasons the company likely wasn’t prepared for. Dering even spoke tofor a story related to the shooting and said that the bag appears to be a version that is no longer sold and was likely bought between 2016 and 2019.
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