Peacock, Paramount, and more battle for Spanish-language sports rights

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Peacock, Paramount, and more battle for Spanish-language sports rights
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The next big prize in sports streaming will be Spanish-language rights to soccer and more — here's why NBCUniversal's Peacock has a running start

, who is known for how long he can shout the word,"Goaaallllllll." And it seems Hernandez isn't alone in not caring which language his favorite sports are presented in on streaming.

After the first 12 matches, a Peacock Premium subscription was required for the rest of the Spanish-language coverage, which was also broadcast on Telemundo. World Cup Qatar "The World Cup has opened up a whole different market for Spanish-language rights," said one sports executive, adding that some media companies are now considering the need to pay for streaming exclusivity in all languages.

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