Pay-what-you-can farm stands provide produce for the common good [via CivilEats]
combating food insecurity. The stand also provides a way for the public to purchase their regeneratively grown produce twice a week.
Off-site food distribution partners have requested additional food for low-income seniors and Indigenous families in the San Diego area. And Spoor says the rising costs associated with these services, including gas, time, and labor, “impact their ability to source food” since there’s finite funding and financial resources at their disposal.
“The pandemic really made us realize now is the time to do something and kickstart this idea,” says Gerker. “The model we realized would work the best is pay-what-you-can, not a sliding scale, so nobody is turned away from our produce.” He found that consumers “recognize some fairness in having a different level of pay or cost” depending on how much income they earn. But he adds that even economically disadvantaged shoppers “prefer to pay something rather than nothing.”
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