The former Lionsgate executive executive spoke at the Iberseries & Platino Industria event in Madrid.
, now CEO of Miércoles Entertainment Studios, shared his thoughts on less aggressive streaming spending and the growth of advertising-supported streaming at the“For content owners, AVOD is a bit of a mirage,” he said during a session in which he was interviewed by Sergio Pizzolante, president, Secuoya Studios commercial &distribution. “So far, even if it’s working well, it’s pennies, right?” He compared the financial benefits by mentioning artists and music streamer Spotify.
Presburger is also a believer in the resurgence of content distribution windows across the film and TV industry. “We’re going to run these things through windows, like we’ve done with movies. You make a lot of money at the theaters. You make a lot of money selling video on demand. You make a lot of money on selling the pay-one rights, the pay-two rights, the free TV rights, the AVOD rights, and you have to run it through that vault,” he offered.
On a panel about remakes and adaptations that followed, Presburger shared an anecdote involving fellow panelist Meg Thomson, executive vp, worldwide content at, the international production and co-financing company co-founded by Presburger. “I had a meeting a year ago with one of the big streamers’ head of international, and we were just throwing around ‘what should we be doing in the Spanish-language world?’ And they said: ‘something likewith two murder mysteries built into it.
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