Patrick Stewart received an otherworldly reception on his arrival on stage at this year’s Cannes Lions conference, where he was clearly in his element discussing ‘Long-term Creative Effective…
received an otherworldly reception on his arrival on stage at this year’s Cannes Lions conference, where he was clearly in his element discussing ‘Long-term Creative Effectiveness – Building Fandoms with theStewart is clearly well positioned to observe the changing nature of devoted fandom in the digital age.
Stewart has recently returned to the cast as Jean-Luc Picard after 15 years away, and revealed that, while initially he had no intention of resuming the role, it was the series writer and executive producer Alex Kurtzman who persuaded him by pointing out how both men, Stewart and his alter ego, would have changed over that time.“That got my attention,” said the actor, who then agreed to read the synopsis for the new series. “It was brilliant, so I was back in.
However, it was a simple story told by Stewart that most movingly made the panel’s point about the importance of fans and their relationship to the show. He recounted receiving a letter through the post from one particular fan.
“When that happens, I go home and I put on an episode of Star Trek and I begin to believe in people again.”
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