United Airlines will start boarding passengers in economy class with window seats first starting next week, a move designed to reduce the time planes spend sitting on the ground.
The airline said in an internal memo that it will implement the plan on Oct. 26. The plan – called WILMA, for window, middle and aisle - was tested at several locations and deemed to shave up to two minutes off boarding time.“It spreads people out along the aisle of the airplane so that more people can put their luggage away at the same time.
United is making changes now because, it says, average boarding time has increased by two minutes since 2019. The push to board faster is also complicated by the airlines’ desire to sell early boarding or give it to elite members of their frequent-flier programs. Only after those people are seated - generally near the front of the plane - can everyone else board, passing the priority customers on the way to their seats in the back of the cabin.
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