Last month, the company said it would integrate Showtime with Paramount+ across platforms later this year as it prioritizes streaming services.
after reporting a lower-than-expected quarterly revenue, as a broader slump in the advertising market hit the CBS network owner.
The price for the tier that includes Showtime will rise to $11.99 per month from $9.99, while the tier without the premium channel will jump to $5.99 from $4.99. Paramount+ added a record 9.9 million subscribers, partly due to the streaming release of hit film “Top Gun: Maverick.”TV advertising revenue fell 7% in the three months to December, despite a lift from political advertising on the back of mid-term elections in November.hit film “Top Gun: Maverick,”Total revenue rose 2% to $8.13 billion in the quarter, but missed expectations of $8.16 billion, according to Refinitiv data.
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