Paramount+ Gears Up For Pact With Formula 1

Paramount+ has become an official partner of Formula 1, as it pushes deeper into sports content. The promotional partnership for the 2023/24 season will see Paramount+ series, movies and characters…

the streamer “will be the leader in live sports” more than two years ago. NFL football, the UEFA Champions League and PGA Tour golf can all be streamed through the platform. At the time, the move was taken as a direct challenge to Peacock, which had also set out its stalls a key sports streaming destination.

“Becoming an official partner of Formula 1 means bringing the Paramount+ brand and all our characters to life for hundreds of millions of fans worldwide. Through this global deal the worlds of motorsport and entertainment will come together, resulting in powerful storytelling opportunities on and off the grid.”

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