To fulfill its new owners’ vision, Paramount+ needs to dramatically boost viewer engagement, no easy task against TikTok and YouTube
If soon-to-be Paramount CEO David Ellison is to be believed, one of the oldest companies in Hollywood is about to morph into a one-of-a-kind
“It is essential for Paramount to be able to expand its technological prowess to be both a media and technology enterprise,” the executive said on anKey to that expansion, he added, will be an effort to “rebuild” the company’s flagship SVOD, Paramount+, presumably utilizing tech and techniques drawn from his father Larry’s tech giant Oracle.
“With the technological prowess and relationships that we have, we can expand our DTC business, we can improve our algorithmic engine to basically increase time spent on platform, reduce churn and drive lifetime value for all of our shareholders,” Ellison said on the call. and to maximize the potential of available tech. And based on his comments, Ellison seems well aware that the primary challenge of any consumer-facing tech platform is maximizing time spent on that platform.
But unless he’s got some truly revolutionary tech up his sleeve, Ellison may end up fighting a losing battle as SVOD continues to cede ground in the battle for consumer time and attention.Joe Scarborough ‘Very Disappointed’ by NBC News’ Decision to Preempt Monday’s Morning Joe: ‘Our Team Was Not Given a Good Answer’
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