Panasonic doesn't offer computational photography features in its cameras and that's because it doesn't think its users want them.
Computational photography techniques are the backbone of what makes smartphone cameras as good as they are and for years, photographers have been wondering when that technology would arrive in standalone cameras.
Previously, it was easy to blame the readout speed of sensors and processing power, but recent years have dramatically changed that and many cameras have the capability now. So, what’s with the holdup?at the CP+ exhibition in Yokohama, Japan last month, representatives from Panasonic say that while they recognize what the benefits of the technology might bring to the table, they believe that the company’s target market is not interested in the features at all.
“When we think of our customers and users, we believe that these process of editing and choosing which photo or which video, these are the fundamental things that characterize them.”has seen regarding a company’s stance on computational photography and AI-based editing tools and very well could shed light on how the other manufacturers might feel given the general sense of reluctance shared by all brands except for OM System.
While Panasonic may be saying these words publicly, there are other factors at play that may prevent the company from implementing computational photography features: patents owned by other camera brands. For now, it may be easier to simply say the features aren’t desired rather than broach potential legal limitations.
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