Charli XCX and Jamie Oliver are among the high-profile Brits currently using Substack, as the platform reveals exclusive new data about its second-largest market to The Hollywood Reporter.
The milestone comes as Substack evolves beyond its founding newsletter offering into a one-stop platform for writing, podcasting, video and community building. The U.K. is the site’s second-largest market after the U.S., and among the high-profile Brits using Substack — where creators can publish content such as newsletters or blogs directly to subscribers — areIn 'Everytime,' an Unlikely Trio Hit by Grief Goes on a Family Holiday That Never Happened: Cannes Globally, readers are now paying for more than five million subscriptions to publishers on Substack across entertainment, current affairs, film, finance, fashion, food and culture.
Over 50 people are making more than $1 million a year on Substack, and last summer, the company reached unicorn status with a $1.1 billion valuation following its Series C funding round. The bestselling U.K. creators on the platform include London Centric, Philippa Perry, Vittles, Ottolenghi, Comment is Freed and Exponential View, according to new figures from Substack.
U.K. screen industry publications — such as The Media Club, The Indie Hustle, Film London, and Business of TV — have also recently set up shop.. Lizzo wrote on Substack about her experience of being “cancelled” at length, and British TV chef Jamie Oliver described the platform as a place where he could “geek out” on topics that would never make it onto television.the recent numbers reflect a wider shift toward audiences seeking out real voices and authenticity online.
“People are becoming more discerning about what they consume,” says Storr. “Individuals and brands alike across the cultural and media landscapes are finding huge benefits from building a genuine depth of lasting relationships with readers on their own terms. We hope many more will find a home here. ” Not long ago, Substack revealed that one in three publishers on the platform are now based outside the U.S., alongside the rollout of new translation features designed to accelerate international growth.
The company is also nearing completion of nine new international hires across markets including France, Germany, Japan, Italy, Scandinavia, the Netherlands, Australia and Brazil. Behind Those ‘Grey’s Anatomy’ Exits: Meg Marinis Explains “Painful” Decision to Wrap Owen and Teddy’s StoryThe Hollywood Reporter is a part of Penske Media Corporation. © 2026 The Hollywood Reporter, LLC. All Rights Reserved.
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