The conference should consider a sprawling deal on everything Amazon can offer.
Jon Wilner The San Jose Mercury News As the Pac-12’s pursuit of a media rights contract enters its third month with no end in sight, the Amazon option lingers.
Our Amazon Partnership Plan originated in an exchange with a trusted source, was relayed to two highly-valued sounding boards and polished for your consumption and consideration.
Amazon would retain a chunk of the Pac-12 inventory for streaming on Prime and use the Pac-12 Networks’ cutting-edge equipment to produce the events, just as NBC actually handles the production for Amazon for ‘Thursday Night Football.’Because it wants to use football as a freeway to your wallet. It wants to show you football and sell you toilet paper. And there are no wallets it enjoys more than those along the West Coast, from Seattle to Portland to the Bay Area.
Also enormous: Amazon’s increased entrenchment in every home, every wallet and every bank account, with its AI technology leading the way.
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