More than 60% of Netflix users have watched at least one Korean title on the streaming service, the company's CEO says
Since launching Bong Joon-ho’s “Okja,” Netflix’s first international film in 2017, South Korean media has become somewhat of a golden goose for the world’s most popular streaming service. Its 2021 hit show “Squid Game” made waves worldwide and made history as the platform’sfrom June 20 to 22 — said that in the last fours years alone, “K-content” viewership has risen sixfold. He added that more than 90% of watchers of Korean romance shows on Netflix come from outside of Korea.
Sarandos also fielded concerns that Netflix’s gargantuan size would displace local media companies, emphasizing its collaboration and partnership with South Korean VFX studios, according to
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