Out with the old: Jersey City looks to stand out with new ‘pop of color’ logo

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Out with the old: Jersey City looks to stand out with new ‘pop of color’ logo
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Jersey City’s government social media accounts have rebranded from their long-time black and white logo.

Updated: Oct. 16, 2023, 1:23 p.m.Jersey City's Facebook page, complete with its new profile picture.It’s fall. The leaves are preparing to change colors. Why shouldn’t a government’s social media page join in on the fun?

The profile photos on Jersey City’s social media accounts recently transformed, practically overnight, from the long-time black-and-white logo with the words “Jersey City” — “city” in all-caps and “Jersey” perpendicular as the “i” in “city” — to incorporate blue, white, green and yes, even orange , into a design that pays homage to the statue who so lovingly stands guard off the city’s shore.

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