The Immersive Disney Animation exhibit at Lighthouse ArtSpace Dallas takes guests on a multimedia experience with films such as Encanto, Zootopia, Frozen, The...
Dale approached Disney because he knew several developers in its innovation lab. His pitch was to showcase Disney’s 100th anniversary.Dale discussed the project withOnce you signed on for the immersive project, what was the first step?
The next step was really to say, “OK, what’s this combination of the best material, the best songs, the best characters, the best representation of everything that [Disney has] done in their 60 films? And also what lends itself best to the immersive space? Where can you feel like you’re in these environments, instead of just watching them on a screen? And what can we do, to sort of expand that and make it a truly immersive experience?” So it was really that combination of things that we...
For me to be able to watch the joy of kids running around a gallery was a big thing. The reason I chose Disney and, thankfully, they chose us back is that every single person I know in the world, 1 to 100 [years old], can relate to it because, in their childhood, or their adolescence, they went through that. There’s something for everybody. It’s very rare that you can say that about anything and that’s where I think it’s a singular experience. It’s a singular brand.
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