Oscar de la Renta is working with investment bank Rothschild to explore selling the company.
— one of America’s most iconic designer labels that has dressed numerous first ladies, celebrities, socialites and been there when many brides have said “I do” — is now considering making its own connection.
But the brand is up against mega players, like Dior and Chanel, which have outrageously deep pockets that they can use to make their impression on well-heeled consumers. Like many others, the company had to cut its cost structure during the pandemic while sales dropped off sharply. But as COVID-19 receded and sales rebounded — revenues are said to have topped $120 million last year — the cost structure has remained lean.
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