Opinion: Social media is a key battleground in India’s elections — and Modi is currently king
Attendees wear masks of Indian Prime Minister Narendra Modi during a rally in Mumbai last week. By Joyojeet Pal April 30 at 10:21 AM Joyojeet Pal is an associate professor at the School of Information at the University of Michigan.
Modi is arguably the only world leader who offers as much of a case study as President Trump. But in contrast to Trump’s bombastic style, Modi’s social media presence — which spans a wide array of platforms and apps — is curated and toned to perfection. As a result, he has been able to develop a cult following among young, middle-class Indians. In contrast, Modi’s main rival, Rahul Gandhi — the scion of the powerful Nehru-Gandhi political dynasty from the opposition Congress party — has been infantilized and branded by BJP supporters as “pappu,” which means “little boy.
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