I am the Communications Director of SAP Global Communications.
While AI isn’t an automatic slam dunk panacea for every business problem, one thing it’s incredibly gifted at is sifting through tons of information to help people quickly find the product of their dreams.
Butt said that global brands, retailers, and manufacturers realize on average a 200% conversion uplift in customer purchases, and an increase in average cart value by 47%. OneThe Zoovu platform ingests a company’s product content from various sources and translates it into human language. In a succinctly choreographed conversation with the customer, the digital assistant finds the product they want.
To be clear, intelligent automation of tedious, time-consuming activities like creating complex orders and quotes based on inventory availability, doesn’t replace the human touch. Rather, it helps digitize sales touch points for increased profits. Butt is no stranger to customer-centric shopping. During her university years, she launched a fashion app as a side hustle to bridge the gap between in-person and online shopping.
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